New study on car ads and gender in Journal of Urbanism, by Naomi Thomas and Dorina Pojani
Research and Publications

New study on car ads and gender in Journal of Urbanism, by Naomi Thomas and Dorina Pojani

In Australia, a rapid adoption of personal vehicles from the mid-twentieth century onwards has been, at least in part, related to increasingly targeted and pervasive advertising. The result is a consolidation of automobility through exposure, as audiences consume persuasive messaging at conscious and unconscious levels. The argument in this study is that the messaging in … Continue reading